Episode 21 - Hachiko & Loyalty
Loyalty should be simple; I show an interest in your well-being, and you reciprocate. So why is it so hard to inspire loyalty at work? And why are companies clamoring for our “customer loyalty?”
If you had a dollar for every “customer loyalty” program, loyalty rewards card, and loyalty app you were offered at stores...well, you wouldn’t need their loyalty program in the first place. On this episode of The Re-Engineered You, Todd and Joe talk about Loyalty as a human concept, whether or not pets actually feel loyalty toward us, and why Josiah Royce called Loyalty “the heart of all the virtues.” They also talk about cult-like loyalty (and how to inspire it!) as well as loyalty in business, loyalty in the workplace, and loyalty in politics. They also talk about the most loyal dog in the world; Hachiko. A Japanese Akita that waited at the train for his master to return...for ten years.
History Links:
https://en.wikipedia.org/wiki/Hachik%C5%8D
https://allthatsinteresting.com/hachiko-dog
Science Links:
https://www.psychologytoday.com/us/blog/the-main-ingredient/201901/who-deserves-your-loyalty#:~:text=Loyalty%20is%20a%20survival%20mechanism,difference%20between%20life%20and%20death.
https://www.goodreads.com/book/show/27601.Cults_in_Our_Midst https://www.verywellmind.com/what-is-attachment-theory-2795337